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    <video:title>Eli Lilly's DTC Expansion: Price Cuts, Employer Subsidies, and Access Updates</video:title>
    <video:description>How to Get Zepbound from LillyDirect: Cash Cuts, KwikPens, and the 2026 DTC Playbook Eli Lilly has overhauled how patients access tirzepatide by slashing cash prices on single-dose vials, integrating </video:description>
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    <video:publication_date>2026-04-19T17:00:00-04:00</video:publication_date>
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