https://matomo.stmforum.com/what-happened-with-e-l-f-cosmetics/ https://matomo.stmforum.com/favicon.png What Happened with e.l.f. Cosmetics and Matt Rife? Everything You Need to Know What Happened with e.l.f. Cosmetics and Matt Rife? When e.l.f. Cosmetics unveiled a promotional beauty ad campaign featuring comedian Matt Rife in August 2025, company executives likely expected viral https://matomo.stmforum.com/assets/video/1.mp4 1601 4740 2026-05-12T09:59:00-04:00